Contact Us

Meet Reusability.

With 20 years of expertise, we're redesigning, reengineering, reimagining and reinventing how reusable packaging programs are managed for our customers. We pride ourselves on delivering simple, effective solutions that drive savings and sustainability.

About Us_Replace Team Photo
About Us_The Problem Reusability Solving

The Problem Reusability Is Solving

You may not have heard of us, but if you've purchased a plant in the United States, you've likely touched a product that was brought to retail on one of our assets.

We helped move the entire nursery industry away from wooden, disposable racking and on to reusable racking, which is now the industry standard for getting plants to retail.

Our expertise is managing reusable packaging programs for a number of companies in different industries, including automotive components, retail, and powersports. We enable them to leverage reusable packaging to reduce waste in manufacturing operations and shipping.

It's better for the environment, and better for balance sheets.
With over 10,000,000 recoveries for our customers, we are ready to do a lot more!

Our History

Reusability was founded in 2000 to meet the needs of nursery growers as they expanded to service nationwide retailers with reusable rack solutions. In the early 2000's we continued our expansion, adding large retailers to our network. In 2005 we signed our first asset management client. Later in 2008, our EZRack was patented. Since then we have added new retail partners and continued to innovate our offerings to better serve our growing customer base.

Read ahead to see the highlights!


The company is founded to meet the need of growers as they expand to service large national retailers with rental rack solutions.

Loaded Rack-1


We bring on four retail chains, and continue our regional expansion across the United States. We also sign our first asset management customer.



We start picking up lawn tractor crates from The Home Depot.

About Us_Timeline Photo 2

Our national expansion is complete—making our company nationwide.

Plant Nursery Overhead Image-2

We begin servicing independent garden centers with our rental rack program.


We begin selling racks to customers for internal and/or disposable use. We also expand asset management operations and acquire several nationwide customers.

About Us_Timeline Photo 3


We add another two asset management clients, tripling the size of our non-nursery revenue. 

El Segundo


Our office relocates to El Segundo, California.

Re For Timeline

Our 20th anniversary! We celebrate with our rebrand, and add three more nationwide asset management clients.


We empower supply chains by driving sustainability and delivering savings

Our Vision

Design and execute the world's most innovative and environmentally sustainable supply chains.

Our Mission

Help companies leverage reusable packaging programs (RPPs) to achieve a positive financial and environmental impact.

Forest Overhead

Our Values

Act for the Greater Good

  • We believe in something larger than ourselves.
  • We invest our talent and time in activities that change the arc of people’s lives.
  • We are optimistic and open-minded.

Be a Problem Solver

  • Simplify everything. We root out complexity.
  • Learn from failure and leverage those learnings to do better.
  • We are passionate problem solvers who embrace ambiguity.

Own the Outcome


  • The buck stops with you. Blame no one.
  • Do what you say, say what you do.
  • We define the end-state first, then deliver it on time.

Grow as a Team or Die Trying

  • There is no room for complacency. We are comfortable with change.
  • We are students on a lifelong journey toward mastery.
  • We play football, not golf – we win as a team.

Our Team

We're a group of people committed to reusable packaging and eliminating waste from company supply chains.

Ned Tomasevic

First introduced to his passion for the environment through outdoor sports, Ned explored the world and witnessed the impact humans can have by being wasteful.  Waiting on the sideline was not an option, so he sought to combine the skills he gained in corporate America with his desire to take action to help the environment. 

Fortunately, he found his tribe of like-minded entrepreneurial folks who share his vision of eliminating disposable waste.  Now, he is living his dream and gets to help our team grow together to create a meaningful impact that lasts for generations.  When he is not finding ways to increase our impact, you can find him in the sand or mountains with his wife, children, and friends.

View LinkedIn Profile →

Lee Norris
Director, Marketing

A father of three from the Cleveland, Ohio area, Lee is an avid skier and fine artist - and can often be found working alongside regional teams making public art and architecture helping to beautify neighborhoods. For the last 18+ years he has been helping teams and creators through digital marketing, design management, brand planning, & creative direction - all in order to help craft experiences for brands that bring big ideas to life.

By creating, curating, coordinating, and building a thoughtful consensus around work, Lee brings a strong creative vision that helps lead our teams to the best solutions. Often found facilitating conversations, workshops and brain-storm sessions, his dedication to reaching our audiences in the ways they appreciate and understand, make sure we reach the right customers at every turn.

View Linked Profile →


Nicole Liesenfelt
Manager, Human Resources

Nicole embraced her passion for Human Resources early on as she found deep satisfaction in supporting a memorable employee experience. An innovative and strategic problem solver, Nicole brings a diverse background with strong practical business acumen that supports increased employee engagement and a healthy culture.

Nicole became rooted in her love for the outdoors early in life by running around barefoot and going fishing throughout her childhood in the Midwest. Naturally, she continues to feel a sense of peace in the great outdoors and spends her time hiking, gardening, and playing in the occasional river. Her deep belief in the importance of sustainable practices while impacting the bottom line makes her feel at home with her team at Reusability.

View Linked Profile →

Tim Strehlow
Timothy Strehlow
Vice President, Finance

Tim began his career crunching numbers in Public Accounting before joining a global leader in the Powersports industry. He worked on several acquisitions and high-growth divisions, fueling his passions for Finance, entrepreneurship, and the great outdoors. 

If there is anything he likes more than balancing a budget, it’s balancing our carbon footprint, so Reusability was the perfect next step. Now he works on building our team, our systems, and our finances. When he is not proving to the world that you can save money and the environment simultaneously, he’s most likely “gone fishin."

View LinkedIn Profile →

Doug Jones_web
Doug Jones
Sales Manager, North America

Doug has worked in corporate management and executive sales for the bulk of his career, working for the past 15 years in the integrated logistics space, spanning the commercial, retail, and eCommerce sectors. He has worked with Fortune 500 companies and also helped startups scale to the point of acquisition.

He brings his deep experience with logistics and supply chains to his work at Reusability, with an eye towards helping companies decrease their environmental impact while realizing cost savings. 

View LinkedIn Profile →

Cameron Smith

Cam’s interest is in helping companies grow to deliver triple-bottom-line results (profit, people and planet). He started his career with a unique opportunity to help build and establish the sustainability program at Walmart. From there, Cam has held various positions at large and small companies, including Bain & Company, CVS Health and starting his own business--all with a focus on building businesses and companies that can help improve the world.

Cam's greatest satisfaction from work comes from helping teams accomplish more than they realized they could together. Outside of work Cam loves to backpack, mountain bike, ski and explore the outdoors with his wife and four kids.

View Linked Profile →

Ryan Devlin
Ryan Devlin
Director, Operations

Growing up in NY, traveling summers to National Parks, Ryan grew to have a strong appreciation of the outdoors. This appreciation, coupled with an inherent need to seek out efficiency and eliminate waste, led to a natural alignment with the goals and perspective of Reusability. Today, Ryan works to improve our operational methodology to create a more efficient system servicing the nursery industry and beyond. When enjoying time away, you can find him in automotive-related recreation of autocross and off-road exploration.

View LinkedIn Profile →

Lucy Diaz
Lucy Diaz
Director, Retail Support

When she first started with Reusability, she was attending college and majoring in psychology, where she discovered her passion for working with people. That passion has continued for years at Reusability, as she has continued to grow within the company and help support its direction. Customer service and sustainability are what keeps her intrigued.

When she is not solving problems and servicing our customers, Lucy enjoys serving home-cooked meals to her family and friends.

View LinkedIn Profile →

Dave Thorne_web
Dave Thorne
Sales Manager, Nursery
Kathleen Tobelmann Headshot
Kathleen Tobelmann
Strategic Partnership Coordinator
Mike Zuanich
Mike Zuanich
Account Manager, Nursery
Caroline coffee cropped
Caroline Coffee
Strategic Partnership Coordinator
Steve Anderson BW headshot-cropped
Steve Anderson
Nursery, Account Manager- East
Chris Sweeney
Chris Sweeney
Supervisor, Site Operations
Screenshot 2022-05-10 131040
Lance Seeling
Supply Chain Planning Manager
Shane Beaver
Site Supervisor, Salem
Kristina McKenzie_web
Kristina McKenzie
Manager, Supply Chain Sourcing
Dave Prenatt_web
Dave Prenatt
Site Supervisor, Sacramento
Brenda Williston
Brenda Williston
Agent, Retail Support
Wesley Sistrunk Photo
Wesley Sistrunk
Logistics Coordinator, Operations
Meggie Nazfiger
Meggie Nafziger
Coordinator, Operations
Jeff Thibault-1
Jeff Thibault
Logistics Coordinator
Patrick Hill
Patrick Hill
Cindy Hernandez
Cindy Hernandez
Staff Accountant
Joanna Chen_web
Joanna Chen
Accounting Supervisor

Join our Revolution!

We're a tight-knit team of movers and doers. From our home office in El Segundo, California, to employee home offices in Tennessee, Atlanta, Florida, and more, our team's diversity creates a unique work environment. As a team, we are encouraged to be ourselves and reach new heights every day. 

Do you want to be a part of defining an industry? Are you a problem solver and innovator? If so, we'd love to have you on our team.

At Reusability, we promise that you'll work side by side with company leaders and industry pioneers who have created one of the world's most innovative and environmentally sustainable supply chains while helping companies positively impact the environment and their financials. We work hard, and we work smart. Join us! 

Current Opportunities

Employee Love

“I love working at Reusability because I love solving problems and providing a solution for our customers. Sustainability is an important part of what we do and working for a sustainable company means I am part of a larger cause."

Lucy Diaz
Director, Retailer Support

“I love the team we have in place made up of very different backgrounds and personalities all meshing towards a common goal of providing the best service to our customers. Also, having a product that promotes sustainability!"

Mike Zuanich
Account Manager, Nursery

“I enjoy working for Reusability because it is focused on reducing the carbon footprint. This company actively works toward improvement for all stakeholders: customers, employees and their partners."

Kristina McKenzie
Manager, Provider Network

“The main thing I love working for Reusability is the people. I also feel appreciated working for this company. Most companies do not do the little things to make an employee feel appreciated."

Jeff Thibault
Supervisor, Hastings Site

“I love working at Reusability because of the new opportunities I am given to grow professionally and develop myself. Also, my co-workers are really a great group of people that make it enjoyable to work towards accomplishing a common goal together."

Cindy Hernandez
Staff Accountant

“I'm proud to work for a company that is making positive impacts in terms of sustainability and one which continues to deliver innovative solutions to the market, empowering supply chain participants to reduce waste and realize savings."

Patrick Hill

Sign-Up To Receive Our Newsletter